The graphic design industry is ever-changing, with quickly evolving tools and trends. Like with all trends, the most popular design styles at any given time tend to reflect a combination of both modern culture and technology. This is happening in real-time with the drift towards futurism and 3D art seen in a lot of current design mirroring the popularity of AI and use of technology in our everyday lives. Due to this heavy emphasis on tech, keeping up with trends is important for designers to maintain sharp skills and avoid dated designs.

Following trends is crucial to producing great work in the digital age, but the misuse of trends can also lead to bad design. It’s not really about being trendy, it’s about using trends as tools and, like in any field, the newest tool is not always the best. At Organic Business Solutions, we work hard to recognize the appropriate times to implement design trends into our advertisements.

So when is the right time to be trendy? Mimicking popular styles is fantastic for short-run projects like social media campaigns or digital banner advertisements. The use of trends in these situations makes clients appear relevant to their audience without sacrificing their brand identity or professionalism. Trends tend to take a back seat for more significant projects that may be used for a long-period of time, like logos or packaging. Projects like these require a more timeless design that will look good for years to come.

The study and practice of trends in design will keep a designers skills sharp, and applying trends into client work is crucial for brands to appear relevant to their audience. In 2022, we are seeing a large drift towards the combination of futurism and vintage design in digital spaces, as well as a lot of 3D work due to increasing accessible technology. Are you interested in learning about how design trends can help your business grow? Get in touch today, because OBS is here to help!