How Important Is Your About Page?

A hurdle business owners face everyday is convincing customers to buy from them over hundreds of other options. The key to locking in potential customers is by answering their question “Why should I buy your product?” and the best way to answer that is through an About Us page. The About Us page is a significant aspect of website design because it helps to give your business credibility and personality. A well-constructed About Us page answers any questions visitors may ask while navigating through your website and showcases what makes your brand stand out. 

It’s All About YOU

Is your business family owned? Are there multiple locations? Is there an office dog that everyone adores? Whatever your quirks, the About Us helps you to highlight your differences and deliver important information about your business to potential customers. Most About Us pages contain contact information and basic business information, but also consider sharing quotes from the owners, photographs of the staff, and telling your business history. People who resonate with your story will have a natural attraction to your brand. 

Keeping Up With Credibility

An About Us page helps visitors learn how much faith they can put into your brand. This trust is more important now than ever with hundreds of fake e-commerce websites. Some say that the About Us page is the first thing that they check when visiting e-commerce websites to assure they are not visiting a scam site. The presence alone of an About Us page on your website shows you invested time into your credibility. 

Today’s customers are interested in the people behind the brand. A good About Us page helps encourage customers to trust and understand your business.