3 Easy Ways To Boost Your Business

In a small business slump? Here are the best ways to boost your business. 

Keep Your Website Up-To-Date

It’s essential to have an up-to-date website for your business no matter the industry. You wouldn’t leave your store messy or hard to navigate, so it’s important to avoid the same when it comes to web design. Your website is a reflection of your business. A bad website can ruin your credibility and also makes your competition look better. 

To avoid a stale website, review your site regularly to assure all information is up-to-date and that links and features are working properly. Use high-quality photography and avoid graphics that are blurry or pixelated. If web design isn’t your thing, hire a professional. Help from OBS is just a click away ;) 

Give Your Logo A Makeover 

If you have an established business, chances are that you already have some branding out in the public eye and you understand that logos are deeply influential. Logos are the foundation of your brand identity - they grab attention, help potential customers make a first impression of your business, and foster brand loyalty/recognition long after. 

Yes, the idea of updating a logo can seem scary - but when it comes to design, small changes make a big impact. A simple swap such as using a modern font or clearer graphic can make a drastic difference. Our team at OBS can help you identify what’s already working with your logo and what may need to be revised.

Here’s an example of a rebrand we recently completed below.

Stay Active On Social Media

Social media makes it easy for small businesses to connect with their customers. Your success on social media is not measured by the number of followers you have; it’s about your audience engagement which makes it so important to stay active on social media. People interact with small businesses more than big brands on social media because they are more likely to get a response from a small business.

If you want to increase interaction with your followers, start asking questions. Add questions or polls to your stories or try asking questions in your posts. This is a great way to get your audience engaged while also getting some consumer insight! Make your life easier by planning your posts for the week and then scheduling them ahead of time.

Last but not least, use analytics to instantly see how your posts are performing!