Advertising appears simple on the surface. This makes sense because the overall goal of advertising is, in fact, simple: to deliver a message to an audience in hopes they will respond in a desired way. But, for business owners, between strategy, copywriting, design, and media buying, many find marketing their business overwhelming.

Our team at Organic Business Solutions is here to help you figure out which method of communication is best for your business at this stage. Depending on the size and nature of your business, you may either want to advertise to a regional, national, or global audience. Determining your target market is a step that must be taken early in the advertising process so that your team can implement the right method of communication. This article will help you learn how to best communicate with your desired audience. 

Regional Audiene

Advertising regionally always builds a strong following no matter the size of your business. When cultivating a regional audience, attractive storefronts play a huge factor, as people respond to branding even if it is subconsciously. If are able to hire a designer, consider print media. Try placing advertisements in local magazines and newspapers. Look into local schools that offer advertising in their printed media such as playbills, and find out if they offer other sponsored events. You can also use transportation ads and billboards to really make a name for yourself.

If print media isn’t your thing, consider email and/or text campaigns to attract regional customers. Also, depending on the niche of your business, consider attending local fairs, craft shows, and farmers markets. Brand relationships blossom in-person and lead to more word-of-mouth advertising. 

National Audience 

Delivering your message to a national audience means that you are taking a big step to expand your brand. Digital advertising will help you spread your message across the entire country without breaking the bank. Maintain a strong social feed and utilize paid promotions to attract younger and more tuned-in audiences. In addition to advertising on social media, Google Adsense is one of the strongest tools for targeted advertising.

A more recent way to get your business’ name out there is through advertising on streaming services. You can choose between promoting on radio services like Spotify, Pandora, or IHeartRadio, or on video services like Hulu and Amazon Prime. These methods may cost a little more but they are also more likely to attract new customers. 

Global Audience 

Bigger businesses need bigger audiences. This is where advertising on a global scale comes into play. When advertising globally, you must keep in mind to whom you are advertising. While tailoring your advertisements to your global target market, you must also tailor your product or service to them as well by taking their overall culture and economy into account. Some great first steps for interacting internationally include overcoming the language barrier, hiring international talent, and localizing your website. 

When advertising globally, internet marketing is your best. It can be overwhelming to decide which digital marketing method to implement, but we suggest trying a few to see what resonates with your target overseas. Depending on your product or service, you may find that influencer marketing works better than digital banner advertisements, or that YouTube advertisements work better than paid promotions on social media.