YouTube is the #1 destination for video content. YouTube is actually the 2nd most visited website on the planet behind Google. Video content has been disrupting the marketing world, and statistics point to this being a continuing trend. More and more users prefer to learn about products and businesses through video content.

YouTube has over 2 Billion logged in users every month. Roughly 70% of what people watch on YouTube is determined and influenced by their recommendation algorithm. Additionally, YouTube provides a feature within your business channel settings, that contains some very useful statistics/analytics. This includes audience behavior, view counts, average watch time revenue, interaction/engagement, and much more across all of your videos.