Inbound marketing is a targeted, efficient, and cost effective way to market. It can be defined as creating engaging content, within a specific market or audience, that pulls consumers toward your company or product naturally.

There is already a huge audience of your ideal customers waiting to be made aware of your product or service. These potential consumers are already using and interested in brands similar to yours. Therefore, creating compelling content, and distributing that content to this already existing audience, will achieve the best results.

Inbound marketing is reaching out to people who are already actively engaged or purchasing similar products or services, and reeling them in.

-SEO (Search Engine Optimization)

-PPC (Pay Per Click)

-Opt In Email Lists (Newsletters)

-Sponsoring Events

-Influencer Outreach

-Social Media Ads

-Blogs

Outbound marketing is any form of marketing that advertises to potential customers who may or may not fit within your ideal customer demographic.

By mass marketing a service or product, consumers that may never have been exposed to your brand could become interested.

Outbound marketing is when your brand is advertised to a large general audience, with the hopes of gaining new interest and customers.

-Cold Calling

-Print Ads

-Billboards

-Door To Door Sales

-Non Opt In Email Lists

-Radio Ads

-Direct Mail