The #1 App downloaded in the Apple store, TikTok, is taking over social media. This creative video sharing app quickly captured a young audience to start, but now also has a rapidly expanding adult audience.

As we see more brands on TikTok, businesses are moving past dance videos and challenges to longer, more engaging content like live shows and online festivals. Household names like Target, the NBA, and Chipotle, have all embraced TikTok to connect with their audiences on a personal level.