LinkedIn is the #1 channel that B2B markets use to distribute content. LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs.

There are over 660 Million professionals on LinkedIn. That number continues to grow drastically year over year. Another interesting fact about LinkedIn, of the 2 Billion millennials globally, 87 Million of them are active on LinkedIn.

This is a great platform for businesses target a more corporate audience. The LinkedIn platform has a feature called “LinkedIn Campaign Manager” that allows businesses to target specific titles, companies, and demographics through advertising.